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About Me
- Marketing Maven
- Nicole Silver Aptekar is the principal owner of Marketing Maven. She has over thirteen years of marketing and public relations experience in business-to-business and consumer segments, and over eight years of direct management experience at Fortune 100 companies, including Ingram Micro and Nordstrom. Nicole has a M.B.A. in Marketing from the University of La Verne and an undergraduate degree in Communications/Public Relations from California State University, Fullerton. In addition, Nicole has earned the WSET intermediate certificate from London, UK passing with distinction. Nicole has been recognized with numerous awards for her marketing efforts including Ingram Micro’s Annual Ovation Award for Marketing Excellence; Ingram Micro’s Quarterly Bravo Award for Marketing Excellence; Ingram Micro’s North American Regional Award for Excellence; The Hahn Company’s Fame Merit Award for Sales Promotion and Merchandising; and YWCA’s Women of Achievement. She is a member of the Junior League and the American Marketing Association.
Insightful observations from an obvious pro.
ReplyDeleteLucky readers of your blog.
A Marketing Hit I thought was genius was the lastest LOWE'S commercials highlighting them as being the LOWES'(T) home improvement store. However, I just read that they had over a 30% loss last quarter. I hope not in to relation to their current ad...as I just loved it!
ReplyDeleteHi Charity, I agree with you on LOWE'S, LOWE'S(T) commercial. The commercial has gotten me into their door several times, but being the skeptical person that I am, I also often do price comparisons between LOWE'S and Home Depot. (Luckily for me, they are right across the street from each other). Thankfully for me, LOWE'S tends to be the price leader in most cases. In fact, I just bought a drapery rod this past weekend from LOWE'S at 50% off and that's comparing alongside Home Depot and Target. (Stay tuned for my blog entry on Target; a marketing miss).
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