This past week I had the good fortune of attending the Grands Crus de Bordeaux, otherwise known as the Great Wines of Bordeaux, United States Tour. The Southern California event was held in L.A. at Hollywood and Highland at The Annex on January 27th.
Over 80 wine producers, and many chateau owners, from France poured samples for over 600 distributors, restaurant owners and industry media. I was also able to taste many of the wines as a volunteer and now have a greater appreciation for Bordeaux. I thought I would share some of my recommendations with you.
My favorite appellation is Margaux. I found Margaux to be very elegant, with its smooth texture and velvety finish. I recommend Chateau Lascombes, Chateau Cantenac-Brown, Chateau D'Angludet and Chateau Labegorce. An interesting piece of trivia is that Chateau Rauzan-Segla is owned by Chanel, as of 1994.
Other appellations that I enjoyed include Saint-Emilion and Pauillac. For Saint-Emilion, I recommend Chateau Troplong Mondot and for Pauillac, I recommend Chateau Haut-Bages Liberal; a true value at $27 a bottle.
From a marketing perspective, a well-executed and organized event such as this one, can have lasting affects on your audience's perception of a product or brand. By attending and participating in this event, I not only have a greater appreciation for Bordeaux, but hope to travel to the region within the next couple of years. Furthermore, this event has renewed my appreciation for old world wines and has encouraged me to continue with my wine education.
Over 80 wine producers, and many chateau owners, from France poured samples for over 600 distributors, restaurant owners and industry media. I was also able to taste many of the wines as a volunteer and now have a greater appreciation for Bordeaux. I thought I would share some of my recommendations with you.
My favorite appellation is Margaux. I found Margaux to be very elegant, with its smooth texture and velvety finish. I recommend Chateau Lascombes, Chateau Cantenac-Brown, Chateau D'Angludet and Chateau Labegorce. An interesting piece of trivia is that Chateau Rauzan-Segla is owned by Chanel, as of 1994.
Other appellations that I enjoyed include Saint-Emilion and Pauillac. For Saint-Emilion, I recommend Chateau Troplong Mondot and for Pauillac, I recommend Chateau Haut-Bages Liberal; a true value at $27 a bottle.
From a marketing perspective, a well-executed and organized event such as this one, can have lasting affects on your audience's perception of a product or brand. By attending and participating in this event, I not only have a greater appreciation for Bordeaux, but hope to travel to the region within the next couple of years. Furthermore, this event has renewed my appreciation for old world wines and has encouraged me to continue with my wine education.
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